Q4 2025 Digital Marketing Performance Report
Executive Summary
🎯 Campaign Success
The "Heatwave Deals" campaign achieved viral status across social media while Google search dominated local "cash and carry durban" queries. Multi-channel synergy drove exceptional results.
💰 Strong ROI Performance
Total digital investment delivered exceptional value with R2.12 cost per website visitor and 46-minute average visit duration. Google Business generated 1,715 direction requests indicating high purchase intent.
📈 Omni-Channel Impact
Social media drove 4,000+ website visitors while Google search dominated local discovery with 15,409 profile views. TikTok delivered explosive growth with 5,572 new followers.
Total Digital Investment
Combined investment across Meta platforms and TikTok advertising for Q4 2025 campaigns
Investment & ROI Analysis
Meta Platforms Ad Spend
TikTok Ad Spend (Estimated)
Google Business Value
Cost Efficiency & Performance Metrics
Multi-Channel Performance Breakdown
TikTok
Google Business
Website Performance & Business Impact
Top Website Traffic Sources
💡 Key Business Insight
With 5.4 pages viewed per visit and 46+ minutes average duration, website visitors show extremely high purchase intent. This level of engagement typically converts at 3-5x higher rates than average retail website traffic.
Google Search & Local Discovery
Top Search Terms Driving Traffic
📈 Search Performance Insight
Ozz Cash & Carry owns 6 of the top 10 search positions for "cash and carry durban" related queries. This dominant local search presence drives consistent high-intent traffic with minimal advertising cost.
Top Performing Content
Punch Bowl – WAV-128 Design
Glass Jug – 1.5L with Lid
Heatwave Deals Campaign
Audience Insights & Demographics
📊 TikTok Demographics
📍 Website Geography
📱 Multi-Channel Device Usage
Consistent mobile-first behavior across platforms
Strategic Insight: Mobile optimization is critical across all channels. 69% of Google searches and 51.8% of website traffic comes from mobile devices.
Strategic Recommendations for Q1 2026
Formalize TikTok advertising with R3,000-5,000 monthly budget. The platform delivered 5,572 followers with estimated R4,800 spend - optimize for even better ROI with proper tracking.
With 69% Google and 51.8% website mobile traffic, implement WhatsApp Business integration, mobile-optimized checkout, and SMS follow-ups to convert high-intent mobile visitors.
Enhance Google Business Profile with weekly posts, respond to all reviews, add more photos, and use Google Posts feature. Maintain dominant position in "cash and carry durban" searches.
Replicate successful TikTok product showcases for top categories: Catering equipment, Pots & Pans, Glassware. Create "How to use" and "Benefits" videos based on top searches.
Implement cross-platform retargeting for the 4,000+ website visitors and 1,715 direction requesters. Use Facebook/Instagram custom audiences and Google Customer Match.
Implement WhatsApp Business API for proper conversion tracking. Given the prominent WhatsApp number in content, manual tracking could reveal 15-30% of sales via this channel.